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Women Who Rock: In Honour of International Women's Day

Women Who Rock: In Honour of International Women's Day

In honour of International Women's Day, we asked the women on our team to share some stories about what motivates them, their goals, and what draws them to the outdoors. Read their answers below!


 Rachael Dean

Rachel Dean looks out across a lake

What adventure activities do you like to do?

Bikepacking and gravel riding. OAC skiing.

Your position at Wild Rock?

Bike floor sales leader.

Advice for girls/women wanting to get into adventure/outdoors activities:

Make sure you're safe but push yourself and try new things.

Adventure bucket list or future goals:

  • To go on a week-long solo bike packing trip
  • Try some new things and see what other people throw at me

Favourite Wild Rock Products:

My favourite products are the JetBoil Stash, Hornby Chocolate Espresso bar, Garmin 530, and Smith Reverb PhotoCromic, Patagonia Capilene shirts.


Kim Deleenheer

Three smiling skiers pose for a portrait

Position at Wild rock:

I am Wild Rock's accountant—in the office, desk job—so I do appreciate getting outside in my spare time! I think it's important to keep yourself healthy and happy so you can join in whatever activity you enjoy all throughout the year.  

What adventure activities/outdoors do you like to do?

I enjoy activities like biking, skiing, running and hiking, basically whatever is fun for the season and weather.  

Advice for girls/women wanting to get into outdoor/adventure activities: 

The best advice is to hang out with fun friends doing fun activities.  

What does International Women's Day mean to you?

This day is special to me to appreciate all the inspiring ladies that I know.  A few years ago, I was on a bike trip in Mallorca with a big group of ladies of all ages.  Each day they were happy and active and enjoying each others' company and it really made an impression on me.  

Adventure bucket list/future goals: 

My future is going to continue to be filled with fun, positive, adventurous ladies that inspire me to smile every day!

My favourite Wild Rock products include my Patagonia Down Sweater which is warm, layers well, packs up small and is great in all seasons, and my Oboz hiking boots make me comfortable and confident on almost any trail. 


Ali Jones

Ali Jones stops her bike roadside

What adventure activities do you like to do?

Road cycling, cross-country skiing, running and hiking!

Position at Wild Rock?

Sales associate.

 Advice for girls/women wanting to get into adventure/outdoor activities

Celebrate every step no matter how small and surround yourself with people who support you!

Adventure bucket list or future goals:

Hiking through Europe, paragliding in Brazil, and visiting Stonehenge in the UK.

Who inspires you?

All of my amazing female friends, family and coworkers!

What does International Women's Day mean to you?

Celebrating every strong woman who came before me, stands beside me and will come after me.

Favourite Wild Rock products:

Patagonia fleeces, Yeti mugs, and all the pretty bikes!


Joan Lawless

Joan Lawless poses by a bent tree while snowshoeing

Position at Wild rock: Sale Associate.

 What adventure activities do you like to do?

Road cycling, Cross country skiing, snowshoeing.

Advice for girls/women wanting to get into outdoor/adventure activities: 

Start small, don’t be intimidated by other people’s accomplishments.

Adventure bucket list/future goals: 

I would like to hike the Oak Ridges Moraine in 2022.

Who inspires you?

Michelle Obama.

What does International Women's Day mean to you?  

It's a day for us to be reminded of the importance of gender equality and to recognize the  achievements/accomplishments of women - how far we've come as well as how much more work there is to do. 

Favourite Wild Rock products:


Brianne Lynch

Brianne Lynch poses outside in winter for a portrait

1. What adventure activities do you like doing outside?

I enjoy cross country skiing, snowshoeing, biking/riding the many trails in the Peterborough area.

2. Position @ Wildrock

Sales Associate.

3. Advice for girls/ women wanting to get into adventure / outdoors activities

Never be afraid to try something new or step out of your comfort zone. The rewards not only benefits your physical and mental wellbeing, but you meet some fantastic people along the way.

4. What does international Women’s Day mean to you?

A day to acknowledge and honour women of all ages around the world for the contributions they make to the community around them.

5. Who inspires me!

When I think of International Women’s Day, the first woman that comes to mind is my own mom. As a wife, mother, grandmother, great grandmother and a professional registered nurse for over 30 years, she is the the epitome of what it means to be a strong woman. She has a calm, supportive presence and has always balanced the different roles in her life with grace and patience.

6. Favourite Wild Rock Products:

Icebreaker socks and Cotopaxi backpacks.


Bridget Moore

Bridget Moore poses for a portrait with friends

What adventure activities do you like to do?

Anything that involves water! I like swimming, kayaking, canoeing, & water sports. I also like walking and hiking, Nordic skiing and snowshoeing.

Your position at Wild Rock?

Sales Associate and Lead Merchandiser.

Advice for girls/women wanting to get into adventure/outdoors activities:

No adventure is too small! Start with something fun that makes you happy and don’t be afraid to try. There are so many different ways to be active outdoors. 

Adventure bucket list or future goals:

I would love to hike the Grand Canyon with my family while staying in a rooftop tent and drive from Cairo to Cape Town—there would be many adventures along the way!

Who inspires you?

My mum, my sister and my daughter.

What does International Women's Day mean to you?

A celebration of what wonderful things women have done and accomplished as well as a reflection of what is still to come. 

Favourite Wild Rock Products:

My Keen winter boots, my Patagonia backpack and baggie shortsNalgene water bottle, Lole leggings and Kokatat lifejacket for kayaking.


Breeze Romain

Breeze Romaine poses with a portrait

What adventure activities do you like to do?

Skating, hiking, cycling, baseball.

Your position at Wild Rock?

Softgoods Manager.

Advice for girls/women wanting to get into adventure/outdoors activities:

It can be as simple as playing in the snow with your kids and a winter sightseeing walk can easily turn into a good workout.

Adventure bucket list or future goals:

Nordic skiing with my family.

Who inspires you?

The team of active, strong, and enthusiastic women I work with at Wildrock!

Favourite Wild Rock Products:

The Patagonia Women's Down Sweater, Patagonia Women's Organic Cotton Spring Sweater Tank, and the Women's Cloudventure Waterproof trail running shoe.


Tori Silvera

Tori Silvera climbs a rock face

What adventure activities do you like to do?

My number one love is rock climbing, but I also love hiking, riding bikes, ice climbing, and cross-country skiing.

Your position at Wild Rock?

I Generally Manage!

Advice for girls/women wanting to get into adventure/outdoors activities:

The two lessons I have to keep learning are: don't stress when you're the slowest or weakest one in the group, and don't downplay your skills so that other people feel better about theirs. That's an impossible line to ride. You deserve your space in the outdoors regardless of your fitness, and probably no one is thinking about you anyway!

Adventure bucket list or future goals:

I'd love to go climbing in Mexico, Jordan, Spain, China...the list goes on. Some hiking in Alaska, maybe visit South Africa? I don't think I can fit my bucket list here!

What does International Women's Day mean to you?

This community is full of women who are exceptional leaders, artists, doctors, mothers, athletes, partners, and teachers. For me, this day is about celebrating the tenacity required to be all these things despite facing more obstacles, and less role models, than men. I think that's worth at least one day!

Favourite Wild Rock Products:

My Icebreaker merino sweater and my Yeti beer colster—because I'm always the wrong temp and I drink really slow. Can I also give honorary mention to my Osprey pack for just never dying?


Jen Tiberio

Portrait of Jen Tiberio in biking gear

What adventure activities do you like to do?

Cycling, classic skiing, canoe camping, hiking, travelling.

Your position at Wild Rock?

I'm a sales associate on the Aerobics floor (bikes and skis) and on the West Side (sportswear and footwear).

Advice for girls/women wanting to get into adventure/outdoors activities:

Find a mentor to advise you, or a friend to explore a new activity with. And stop in to Wild Rock and talk to the staff—there is a ton of knowledge there.

Adventure bucket list or future goals:

Bike and wine touring in New Zealand and Italy are the big ones. Exploring Newfoundland and Haida Gwaii are on there too. Travel in general!

Who inspires you? (female)

Greta Thunberg, Malala Yousafzai, Vandana Shiva, Jane Goodall, Cristina Mittermeier, Alanis Obomsawin, Jacinda Ardern, Elizabeth May, Chrystia Freeland, Margaret Atwood, Louise Fili, Lisa Congdon, Alice Williams, Sam Sayer, Shannon Mak, Lisa Dixon, Rosemary Ganley, Linda Slavin, Clara Hughes, Stephanie Gilbert, Rebecca Christensen, Chloe Black, Sylvia Cashmore, Kate Siena, Tegan Moss, Jean Greig, Tori Silvera, my mom, my sister Paige.

What does International Women's Day mean to you?

It's a celebration of strong women and what they have accomplished, and it's a celebration of solidarity between women and men striving to create a better, more just society for all.

Favourite Wild Rock Products:



Browse the complete collection of IWD Staff Picks here

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