This Privacy Policy describes how Wild Rock Outfitters Inc. (“Wild Rock,” “we,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from wildrock.net (the “Site”).

Collecting Personal Information

We collect information from you when you visit the Site, interact with our services, or make a purchase. This information, referred to as “Personal Information,” may uniquely identify you. The types of Personal Information we collect and their purposes are outlined below.

Device Information

• Examples of Information Collected: Web browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and site interaction data.
  
• Purpose: To optimize site functionality, ensure proper display, and analyze site performance.
• Source: Automatically collected using cookies, log files, web beacons, tags, and pixels.
• Disclosure: Shared with Shopify, Microsoft, Google (including Google Analytics), and Meta (Facebook).
  

Order Information

• Examples of Information Collected: Name, billing/shipping address, payment details (including credit card numbers), email address, and phone number.
• Purpose: To fulfill orders, process payments, arrange shipping, provide order confirmations, communicate with you, and ensure fraud prevention.
• Source: Collected directly from you.
• Disclosure: Shared with Shopify and our Ascend POS system.
  

Customer Support Information

• Examples of Information Collected: Name, contact details, and payment information.
• Purpose: To assist with inquiries and provide support.
• Source: Collected directly from you.
• Disclosure: Not applicable.
  

Email and Marketing Information

• Examples of Information Collected: Name, email address, IP address, operating system, browser ID, and interaction data (e.g., email open rates and browsing activity).
• Purpose: To send marketing communications and provide targeted advertisements.
• Source: Collected from you or automatically through tracking technologies.
• Disclosure: Shared with Shopify, Ascend POS, Mailchimp, Google (including Google Ads), and Meta (Facebook and Instagram).
  

Use of Analytics

We use analytics tools provided by Microsoft, Google, and Meta to monitor and improve our Site. These tools may collect information such as:

• Interaction patterns
• Browsing behavior
• Demographics (e.g., location data)

You can learn more about these providers' privacy practices via their respective links:

• Microsoft Privacy Statement
• Google Privacy Policy
• Meta Privacy Policy

You may opt out of these analytics services using the tools and portals described in the “Behavioural Advertising” section below.

Behavioural Advertising

We use your Personal Information to provide tailored advertisements and promotional content. For example:

• Google Analytics: Tracks user behavior on the Site. Opt out here.
• Meta Ads (Facebook/Instagram): Delivers targeted ads based on user interaction. Adjust your preferences here.

Additional opt-out options include:

• Google Ads: Opt out here
• Digital Advertising Alliance: Visit opt-out portal

Sharing Personal Information

To support our services, we may share your Personal Information with:

• Shopify: For store management and processing. Shopify Privacy Policy
• Ascend POS System: Synchronizes customer contact and order details with our point-of-sale system.
• Microsoft, Google, and Meta Analytics: For data analysis and marketing purposes.

We may also disclose Personal Information to comply with legal obligations, respond to law enforcement requests, or protect our rights.

Minors

The Site is not intended for individuals under 18 years of age. If you believe your child has provided us with Personal Information, please contact us to request deletion.

Cookies

We use cookies to improve your browsing experience. These include:

• Necessary Cookies: Support essential site functions.
• Performance Cookies: Track usage and improve performance.
• Advertising Cookies: Deliver personalized advertisements.

You can manage cookie preferences through your browser settings or opt out of targeted advertising as described above.

Your Rights

If you are a resident of Ontario, Canada, or the European Economic Area (EEA), you may have rights regarding your Personal Information, including:

• Access to the data we hold.
• Correction or deletion of inaccurate or unnecessary information.
• Opting out of certain data uses.

For assistance, please contact us at [email protected] or write to:

Wild Rock Outfitters Inc.
169 Charlotte St.,
Peterborough, ON K9J 2T7, Canada

If you have unresolved concerns, you may contact the Office of the Privacy Commissioner of Canada: priv.gc.ca.