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Free parking behind the store, just off George Street.
Free parking behind the store, just off George Street.

About Us

Wild Rock Outfitters prides itself on being the destination for your outdoor pursuits. For three decades our crew have been busting their butts trying to be the best little privately owned store for the outdoor enthusiast and athlete. With a strong commitment to our community, we love nothing more than helping you get off the couch and into the playground of the great outdoors. Wild Rock continues to be dedicated to helping you Go Out and Play!

The ComPassion Project

The ComPassion Project

For years we have heard from you, our customers, that you value our commitment to this community. Now, we are asking you to join us in supporting causes that will make Peterborough a better place to live for people who are struggling to find stability, as well as a fun place to live for those who love to play outdoors. 

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Our Guarantee

From price matching to repairs and warranty, we have you covered. If something isn’t working, you can rely on our expert knowledge and easy returns & exchanges to ensure you can go out and play.

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Our Community

We believe in taking an active role in inspiring, supporting, and empowering individuals and like-minded organizations, clubs, and businesses in our community in their efforts to go out and play.

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Our Team

Our team set us apart. Together, we share our thoughts and passion, curate experience, and help equip you with the gear and knowledge you need to go out and play.

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What makes us different?

There are many ways to spend your hard earned money these days. Since you’re reading this, there is a good chance you enjoy the outdoors and need some gear to get out there. Why visit Wild Rock? We have great product, fantastic brands, and a really nice looking store. The difference maker is the incredible staff we have here in our store. With a deep base of knowledge and years of experience, we are here to help guide you to find the best products to suit your needs and your budget. Check out The Wild Rock Gurantee for some peace of mind. Helping you Go Out and Play for 30 years - its what we do best!

Our vision

is a community empowered to Go Out and Play.

Our mission

is to cultivate a thriving outdoor community by curating high-quality gear and education that encourages responsible outdoor adventures. Committed to sustainability and relevance, we prioritize community engagement and unparalleled hospitality.

Our values

  • Respect - for people, our community, our planet
  • Excellence - commitment to provide quality gear and exceptional customer service
  • Integrity - making ethical and well intentioned decisions; even if unpopular and less profitable
  • Leadership - be community role models in responsible activities and caring for people
  • Play - life is too short not to squeeze in fun at every opportunity!

Where did we come from?

We have been at this for 30 years now! How great is that! Want to know a little more about where we came from? How it all began? Why we chose Peterborough? Wild Rock is a locally owned, one store shop, with a strong tie to our community. Take a stroll down memory lane with us as we talk about our beginnings in this video to celebrate 30 years in business. Next, catch a glimpse of Wild Rock's future in our introduction to new majority owners Tori Silvera and Jeff Faulds.We also created a video when we turned 20, and a lot of changed even in those 10 years.

Wild Rock Outfitters is 30

The Future Is Bright at Wild Rock

20 Years of Wild Rock