We've been doing an International Women's Day post for a few years now, and we keep coming back to the same truth: the women on this team are a big part of why Wild Rock feels the way it does....

Keeping your waterproof and breathable garments performing their best is crucial for comfort and protection on the trail. Dirt, oils, and general wear degrade the essential Durable Water Repellent (DWR) finish, leading to wet-outs and reduced breathability. Thankfully, Grangers' PFAS-Free Wash...

When you’re outside, the fabrics you wear can make the difference between a great day and a miserable one. But at Wild Rock, we believe they should also make a difference in how we impact the planet. Here’s a look...

Choosing the right rain jacket is a critical decision for any outdoor enthusiast, balancing the core technologies of waterproofing, breathability, and durability against specific activities and budget. The jackets you've listed represent the full spectrum of what the market offers,...

As an outdoor retailer, we’re proud to offer a curated selection of waterproof breathable jackets from industry-leading brands like Rab, Patagonia, The North Face, and Fjällräven. These jackets are designed to keep you protected during your adventures, but there’s an...

You know that saying about "no bad weather, just bad clothing"? The right foundation is key to staying warm and dry on your winter adventures. Layering for winter is an art form - but luckily it’s easy to learn. The...

Sunscreen, check. Wide-brimmed hat, check. Shady locations scouted, check. UV-protective clothing, check?! Yes, you read that right - there is such a thing as UV-protective clothing, and it’s something you should think about adding to your arsenal if you spend...

You know that saying about "no bad weather, just bad clothing"? The right foundation is key to staying warm and dry on your winter adventures. Layering for winter is an art form - but luckily it’s easy to learn. Whether...

by Justin Ross, Social Media Manager & Hard Goods and Aerobic Sales Let's face it, the weather is cold and the light is limited. The days of the post-work bike ride are fleeting. Like most, I crave the endorphins of a...