As an outdoor retailer, we’re proud to offer a curated selection of waterproof breathable jackets from industry-leading brands like Rab, Patagonia, The North Face, and Fjällräven. These jackets are designed to keep you protected during your adventures, but there’s an important conversation happening about the materials used in outdoor gear. Many of these brands are leading the charge to move away from PFAS—the so-called “forever chemicals”—and adopt safer, sustainable alternatives.

What Are PFAS?

PFAS, or per- and polyfluoroalkyl substances, are a family of chemicals known for their incredible ability to repel water, oil, and stains. These chemicals have long been used in outdoor gear to make fabrics waterproof and durable. However, PFAS are extremely persistent in the environment and have been linked to serious health concerns, including cancer and chronic diseases. They’re called “forever chemicals” because they don’t break down naturally, lingering in water, soil, and even our bodies for decades.

Why It Matters for Your Gear

Waterproof jackets have traditionally relied on PFAS for their durable water repellency (DWR) coatings. However, as the dangers of PFAS become more widely recognized, brands are transitioning to safer alternatives that perform just as well without the environmental and health risks. Leading brands like Rab, Patagonia, The North Face, and Fjällräven are at the forefront of this change, rethinking how outdoor gear is designed and maintained.

What These Brands Are Doing

Patagonia: Patagonia has been working on PFAS-free solutions since 2006. They have already eliminated PFAS from their fabrics, laminates, and coatings, with a goal to make all their products—including zippers and threads—100% PFAS-free by 2025. Their PFAS-free alternatives still offer excellent performance but require more regular maintenance, like washing and re-waterproofing.

Rab: Known for their innovative outdoor gear, Rab is also transitioning to PFAS-free materials. Their approach balances high-performance design with sustainability, ensuring you stay dry without compromising the planet’s health.

The North Face: This iconic brand is incorporating PFAS-free technologies into their product lines while maintaining the rugged durability and performance you’ve come to expect.

Fjällräven: Fjällräven has been a pioneer in PFAS-free outerwear since 2015. Their gear often uses natural alternatives like Greenland Wax, which can be reapplied by users to enhance water repellency without introducing harmful chemicals.

Caring for Your PFAS-Free Gear

Switching to PFAS-free gear means embracing a little more hands-on care to maintain its performance. Here are some tips to ensure your jacket lasts:

• Wash Regularly: Dirt and oils can reduce water repellency. Wash your jacket every three to five uses with a specialized detergent like Grangers Performance Wash, which is both PFAS-free and water-based.
• Re-Waterproof: Apply a re-waterproofing treatment like Grangers Clothing Repel after washing to restore your jacket’s protective barrier. These products are designed to be user-friendly and effective for technical gear.
• Avoid Regular Detergents: Standard laundry detergents can leave residues that interfere with water repellency. Always opt for detergents designed for technical gear.

Canada’s PFAS Regulations and What They Mean for You

The Canadian government is also stepping up to address PFAS. New regulations are being introduced to ban the use of PFAS in many consumer products, including textiles.

Here’s what’s happening:

1. Regulatory Changes: Canada is proposing restrictions on manufacturing, using, and selling PFAS in clothing and other goods, aligning with international efforts to phase out these chemicals.
2. Water Quality Standards: Health Canada has set maximum acceptable concentrations for PFAS in drinking water, reflecting growing concerns about their presence in the environment.
3. Support for Industry Innovation: Canadian outdoor brands and retailers are working to adopt PFAS-free technologies, ensuring a smooth transition to safer alternatives.

Why Choose PFAS-Free?

By choosing PFAS-free gear from brands like Rab, Patagonia, The North Face, and Fjällräven, you’re making an informed decision to protect your health and the environment. These brands are committed to innovation and sustainability, offering gear that performs exceptionally without compromising the planet.

At our store, we’re here to help you navigate this new era of outdoor gear. If you have questions about how to care for your jacket or want to learn more about PFAS-free technologies, don’t hesitate to ask our team. Together, we can enjoy the outdoors responsibly while supporting a healthier future for everyone.