Outdoor gear is built for durability—but too often, it doesn’t get the full life it deserves.
Wild Again exists to change that.
By extending the lifespan of high-quality outdoor apparel and equipment, we’re reducing waste, conserving resources, and making outdoor experiences more accessible to more people.
This isn’t just about resale. It’s about responsibility. And we’re doing it one jacket, backpack, or pair of boots at a time.
Why This Matters
The outdoor industry relies on resource-intensive materials and manufacturing. Every piece of gear takes energy, water, and raw materials to produce—often from petroleum-based synthetics. And far too much of it ends up in landfills before it’s truly worn out.
By keeping gear in circulation longer, we:
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Reduce landfill waste
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Cut down on unnecessary production
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Lower the environmental footprint of outdoor adventure
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Make quality gear more affordable and accessible
It’s one of the most tangible ways we can protect the places we play.
Reinvestment, Not Waste
When you trade in your gear, you’re not just decluttering—you’re making smart use of what you already own.
We turn your clean, lightly-used gear into store credit you can put toward something new (or new-to-you), or you can choose to donate the value through our ComPassion Project.
It’s a cycle that benefits everyone—from the next person who uses your gear, to the next trail you hike.
Community + Connection
Wild Again is rooted in the belief that access to the outdoors shouldn’t come with financial or environmental barriers.
Your trade-ins help us build a curated resale collection that makes quality gear more affordable—and opens the door to more first-time campers, hikers, paddlers, and explorers.
And through our ComPassion Project, you can pass your trade-in credit on to support organizations doing critical work in the community and in the wild.
We’re Just Getting Started
This is only the beginning of what Wild Again can be.
As the program grows, so will our impact:
More categories. More brands. More gear kept in play.
And more opportunities for people across Canada to choose reuse, reduce waste, and outfit their lives more sustainably.
Because the best gear is built to last.
And together, we can keep it moving.