Photos by Justin Ross For those who may be unfamiliar with the term ultra-endurance bike packing; it’s the fringe sport of completing multi day bike packing routes as quickly as possible. You ride with a packed bike, often through the...

In the Adventure Stories series, we ask Wild Rock staff and contributors to share some of the most exciting outdoor experiences they've had lately. Next up is Justin Ross, Wild Rock's Social Media Manager and also works in Hard Goods and Aerobic...

by Justin Ross The year is now 2021 and the great pandemic bike shortage is in full swing. As folks rediscover and take to the great outdoors, the demand for solid gear continues to skyrocket. If you were fortunate enough...

by Justin Ross, Social Media Manager & Hard Goods and Aerobic Sales Let's face it, the weather is cold and the light is limited. The days of the post-work bike ride are fleeting. Like most, I crave the endorphins of a...

by Justin Ross Not to brag or anything, but as an avid outside adventurer, I’ve done my fair share of outdoor “poo work” all over North America. To me, it’s a natural part of the outdoor experience, and I take...

This year, to celebrate the No Man's Land Film Festival, we decided to highlight some rad women in our community. These women are fearless, change-makers, inspiring as all get-out, and we couldn't be more honoured to know them. Here's your...